Customers at a hair salon are looking for more than just a haircut when they arrive. They also desire a half-hour for rest and recovery.
Good hair salon owners understand this, which is why they give careful consideration to the design of their establishment. Before they even speak to the receptionist, customers’ experiences begin. They know this. Your guests will immediately begin absorbing the atmosphere (good or bad), so be sure to create a welcoming, relaxing, and friendly environment.
Customers aren’t the only ones who benefit from a well-designed hair salon. Cleanliness, comfort, friendliness, and aesthetics all go a long way in attracting top talent.
First impressions are crucial:
It doesn’t matter if a customer is a first-time or returning visitor; always keep your salon clean and presentable. Take advantage of this opportunity because first impressions are irreversible.
Place a reception desk near the salon’s entrance for a stylish look. Clients will know exactly where to check-in or schedule an appointment when they arrive. Make sure your desk is free of papers, paperwork, and other clutter. Otherwise, your customers may perceive it as unprofessional and disorganized.
Your salon floor plan is crucial, so take the time to find one that works for you. Clients should be greeted at a reception desk located near the entrance of your salon.
If you’re opening a salon, think about where you’ll put your washing station. It’s best if it’s in a separate salon area from the rest of the clientele. Relaxing while having your hair shampooed and shaved is an integral part of the experience. Make sure to protect your client’s privacy by enclosing this area. For the sake of your clients, make sure that any pipes that connect them are hidden.
People passing by your business will appreciate the opportunity to see what you have to offer if you’ve chosen a location with a large window. Clients receiving services in the salon, on the other hand, might find it unappealing. If your treatment rooms are near a window, use this space for advertising your new products or displaying your current offerings. A nail technician or a make-up artist could be a good choice if you have limited space or are sure you don’t want people to see inside, as these services aren’t entirely as private.
Consider the people you’re writing for:
The audience you want to attract and whether or not your salon’s interior design and layout will work for them should be considered when looking for a location. An open-plan salon filled with quirky art and bright colors will be ideal for attracting students and creative types in a city full of students. You might not be able to pull this off in the suburbs, though!
You’ll have a better idea of what colors and themes to use in your salon once you’ve determined your target audience and the type of interior design you prefer. Choosing the right flooring and lighting for your salon is essential, and you’ll want to keep the design consistent throughout the main floor and smaller rooms.