Building a growing salon business in today’s competitive world can be challenging, especially with so many options available for the average customer. However, your ability to stay organised and focused on the critical key performance indicators can be the secret to your success. If your objective is to grow your salon business next year, you must read about the matrices.
Measure the employee happiness
No matter how perfect you are at providing the salon service, you wouldn’t be able to handle all the workload alone. It would be best if you surely had a great team full of passionate members. You should not put the customer first but rather the employee even though this might sound counter to decades-old business wisdom that customer is the king, if your employees are happy, they will provide good service and vice versa. When your employees give excellent service, the business will succeed.
Know about your client acquisition cost
The client acquisition cost tells you how much you are spending to acquire a new customer, and this helps you understand your business in single-unit and straightforward measurements. In addition, you can easily calculate or keep track of acquisitions cost through accounting software.
Average booking value
The matrix tracks the average plant price of the appointment at the time of booking—the cost of the services that the client decides to buy when they book their appointment. The metric can be perfect for determining the performance of your marketing channels and other elements.
When you view the average booking value, you can determine which part of the business can be optimised to improve the booking value so you can make the most of each appointment.
Rebooking rate
ideally, rebooking your client instantly after their appointment secures the future income that allows you to make business decisions with great confidence. If your staff earns Commission, they also secure the future payment by rebooking the clients, so it is in everyone’s interest to get the client back. Hence before you spend money on marketing to attract new clients to fill the appointment book, you should try setting a rebooking target for your staff and focus the team’s efforts on achieving the same. It would be best if you gave your clients some reasons to come back.
Whether you are doing colour beauty cut treatment or something else, you need to let your clients know that they need to see you again to ensure that their look is maintained. You don’t need to forget about mentioning your loyalty program rewards to keep the client in the habit of coming to see you. Additionally, you can also pencil them in, which means if your client cannot commit to a date, you can offer to pencil them, which means they can confirm the date later.
Retention rate
Client rotation is generally about creating loyal clients in they’re the ones who are going to tell their friends and followers about their fantastic experience with yours alone. Retaining clients is perfect for your business. You need to ensure that you improve the client experience. You must create a truly desirable experience where our clients feel special and cannot wait to return—the secret to creating a memorable client experience is to have your entire team behind. It would be best if you also offered some loyalty programs to keep your clients coming back. Ensure that the loyalty scheme is simple and easy to understand and track. Clients can automatically gain points on different products or services and get rewarded. You must create appealing loyalty rewards and motivate your clients to come back to your salon so that they can redeem and earn more loyalty points.